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Google's Plan to Take Over Holiday Shopping

December 10, 2012
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Top toy lists are typically the purview of major retailers like Toys"R"Us, Wal-Mart and Target, but this year Google unveiled its own list of hot toys. It's no ordinary list. Consumers are able to view the toys in 3-D, using a cursor to turn an item in circles and view it from all angles. There are also listings of online stores and nearby stores, as well as reviews....


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For some, it's the season of giving. For Bing, it's the season of attacking … Google that is. Bing has premiered a new TV commercial that calls out Google for recent changes it made to the Google Shopping section of its search engine, which essentially makes the section a pay-to-play zone. In the ad, a woman warns a friend who just bought a new pan he found on Google not to get "Scroogled."
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If you have any sort of search engine optimization or pay-per-click program, chances are you've heard about the "new" Google Shopping. "New" is in quotes because it's not really new — it's just different. To improve the shopping experience on Google (translation: to help Google make more money), Google Product Search recently transitioned into a comparison shopping engine (think PriceGrabber or NexTag) based on product listing ads (PLAs) and will now be known as Google Shopping. Here are 14 things you should know about Google Shopping and how you can use it to improve your customer acquisition program:


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