Retailers are shifting their holiday promotions up earlier each year, and the buzz has moved progressively from Cyber Monday to Black Friday and finally to Thanksgiving Day itself, with reports of mass merchants beginning their sales in the middle of what is for many still an important family holiday. Is this a bridge too far? An October survey from credit card comparison and financial education website CreditDonkey.com found that 41 percent of U.S. consumers planned to shop on Black Friday this year, compared to 57 percent who said they would shop a few days later on Cyber Monday....
More Suggested Content:
Cyber Monday: Is E-Commerce's Big Holiday Sales Day Obsolete?
November 16, 2012
From Daily Finance
In 2005, someone at Shop.org, the e-commerce wing of the National Retail Federation, had an idea: Why not give online retail its own version of Black Friday? Online shopping was getting more popular every year, so it made sense to promote it with a holiday season day of its own. E-commerce sales were already showing a spike on the Monday following Black Friday, so Cyber Monday was born.
Survey: Less than One Fifth of Consumers Definitely Plan to Shop on Black Friday According
November 15, 2012
From Periscope IQ
Despite the hype surrounding the "Black Friday" shopping day after Thanksgiving, less than one fifth, 19 percent definitely plan to hit the stores that day, according to the second annual PeriscopeIQ Retail Intelligence Survey. Additionally, consumers nationwide report that they will spend less on holiday shopping this year in overall expenditures, in amount spent per gift, and with fewer gifts given, indicating weaker holiday sales.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
