For retailers that sell home repair items and emergency supplies, a storm like Hurricane Sandy represents a logistical puzzle and a big sales opportunity. Few retailers have in place plans as firm as these retailers do for when a storm hits. Like its competitors - Wal-Mart and Lowe
's - Home Depot's corporate eye was squarely on Hurricane Sandy a week ago, when the company's supply-chain managers and merchants began preparing for the advancing storm by moving high-demand goods...
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American Apparel, Gap Blasted for Hurricane Sandy Ad Fails
October 30, 2012
From Adweek Online
Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional messaging. American Apparel sent out an email blast on Monday...
Superstorm Sandy Shuts Hundreds of Big Box Stores
October 31, 2012
From RIS News
In addition to the general devastation wrought by Hurricane Sandy, including 16 deaths in the U.S. and millions without power, the "superstorm" has forced Walmart, Target, Sears, Lowe's, Best Buy, Macy's and Apple to close hundreds of their stores.