For more than a decade, Amazon.com has carved out a niche for itself as the online shopping network for every niche. Since making everything available would be an impossible task even for the retail giant, Amazon has a Pro Merchant program for small businesses. In return for padding the enormous marketplace with even more wares, sellers get to ride the coattails of Amazon's search engine optimization. While the relationship seems symbiotic, the trouble occurs when sellers attempt to leave Amazon. When that happens, for whatever reason, Pro Merchants' empty storefronts remain open.
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Top Article of the Week: What Google Shopping Means for Online Retailers and Amazon
October 4, 2012
From ROI Report
This week's top article of the week (as determined by our readers’ clickthroughs) focuses on one of the hottest topics in the retail industry, Google Shopping. The search engine giant's recent shift to a pay-to-play model (from free product listing ads) for its online marketplace has created plenty of discussion. How will this move affect your business, and what steps do you need to take to prepare for the change? Diane Buzzeo, founder and CEO of Ability Commerce, tackles those questions and more in What Google Shopping Means for Online Retailers and Amazon.
What Google Shopping Means for Online Retailers and Amazon
September 27, 2012
From ROI Report
With Google's search engine market share hovering near 70 percent, it comes as no surprise that the search giant plans to revamp its current e-commerce function to further wedge itself into the online shopping industry. Google has already started transitioning the old Google Product Search to the new Google Shopping, a commercial e-commerce marketplace allowing participating merchants to sell their products directly to consumers.