Say you're going to start a company, and the first thing you want to do is provide amazing customer service. Are you going to hire the brilliant person who alienates customers? Or are you going to hire the friendly person who can't solve a problem? You probably want both qualities...
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Best Buy Brings Back Email Support Due to Customer Demand
February 5, 2013
Best Buy has quickly revived email support due to customer demand after the electronics retailer pulled an email contact from its website in December. Happy Customer first reported on Dec. 11 that an email contact form had disappeared from the customer service page and the company was placing a higher priority on live chat to communicate with customers. Best Buy told Happy Customer at the time that the decision was based on a survey of online shoppers and that email is "unable to offer the same level of in-the-moment assistance."
Cover Story : Retailing for Dummies
From Retail Online Integration
This helpful guide offers cross-channel retailers the opportunity to learn from experts in their space on a variety of topics critical to running a successful (i.e., profitable) business, including mobile marketing, operations and fulfillment, search engine marketing, and much more!