IBM’s fifth annual Online Retail Holiday Readiness Report has uncovered that 2012 may just be the year of mobile. Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8 percent in the second quarter of 2012 compared with the same quarter in the prior year. IBM is forecasting that mobile sales will reach 20 percent of total online holiday sales this upcoming season, and that mobile traffic will close in on 25 percent. However, despite the growing trend in mobile shopping, social is lagging, according to IBM.
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IBM to Pitch Augmented Reality as a Retail Sales Aid
July 2, 2012
From PC World
As part of the company's Smarter Commerce marketing effort, IBM is investigating the possibility of using augmented reality (AR) to help retailers provide more product information to their customers, as well as to gather more information about customers. The company's research labs have designed a prototype of a mobile application that can be used by store goers to identify products and retrieve more information about potential products. The company is testing it now with a number of retailers.
Personalizing the Customer Experience in Real Time
April 24, 2012
From ROI Report
Consumers shopping online today are searching for more than a quick bargain. They're looking for brands that value their loyalty, provide quality service that's available when they need it, and deliver a site experience that's effortless and, most importantly, personalized to their specific needs and preferences. In fact, according to a recent IBM survey, more consumers are willing to actively share information if it means they'll receive a more personalized shopping experience. There's no denying it — providing a personalized online experience is essential for any retailer looking to win new customers and retain existing ones.
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