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In Retail Marketing It's Never Easy To Say Good Buy

February 4, 2013
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Profit is no longer solely defined by products, services, warranties or credit card interest gains. Today, profit pools are inclusive to downloads of apps, widgets, movies, music, games, etc. Digitalization, miniaturization, cloud access and wireless mobility are driving dramatic and dynamic change in profit opportunities. Intensive predatory competition is also leading to dangerous commoditization of our consumer electronics market place, pressurizing margins, destroying slow moving products, morphing market dreams into painful market risk. The entire CE industry stands at a technology crossroads. ...

 

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Gary Edwards, Empathica
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Showrooming can be a huge threat to brick-and-mortar retailers — if they choose to let it. Consumers’ purchase decisions don't all come down to price. Brick-and-mortar retailers have an integral advantage over their online-only counterparts: the opportunity to generate exceptional and well-rounded in-store experiences. Pair this with tactics such as social media and mobile marketing, and retailers will see that technology can help, rather than hinder, their business.
 
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January 2013 From Retail Online Integration
"We have have many catalog customers located in the Newtown, Connecticut area. We posted some condolences on Facebook, but what are some best practices about marketing to people in this area going forward? Should we hold off on sending catalogs there for a while? Is a direct mailing appropriate?" 
 
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