Corporate marketing departments have added a social component to their marketing strategies, a necessary step in reaching this vast online audience. Smart companies have dedicated time, money and staff to building and maintaining reputable social networking platforms that engage with customers with the click of a mouse. Today's infographic takes us through the top 250 internet retailers on social media. These companies have excelled, creating highly engaging Facebook, Twitter, YouTube, Google+ and Pinterest pages, allowing their customers to interact with their brand without stepping foot in a storefront....
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Big Data: A Retailer’s Guide to Likes, Tweets, Reviews, Customer Data and Basically Everything Else
November 26, 2012
From Venture Beat
When it comes to retailers, big data is perhaps a little too big. Half of retailers can't aggregate all their data in one place to make detailed reports and conclusions. Forty-five percent don't use available data to personalize marketing communications, and another 42 percent can't link data together at the individual customer level. That's perhaps understandable, because 90 percent of the data that's ever been created has been created in the last two years, and the rate of data growth is increasing quickly.