With so many consumers now shopping online across all
of their devices, merchants who want to stay ahead of the commerce curve (and their competition!) need to consider all of the ways a shopper may interact with their brand over the course of a single sale. Proper planning is a must. In our first in a series of e-commerce infographics, we map out what an average sale in today's multidevice world might look like....
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Big Data: A Retailer’s Guide to Likes, Tweets, Reviews, Customer Data and Basically Everything Else
November 26, 2012
From Venture Beat
When it comes to retailers, big data is perhaps a little too big. Half of retailers can't aggregate all their data in one place to make detailed reports and conclusions. Forty-five percent don't use available data to personalize marketing communications, and another 42 percent can't link data together at the individual customer level. That's perhaps understandable, because 90 percent of the data that's ever been created has been created in the last two years, and the rate of data growth is increasing quickly.