JustFab, a fashion retail and styling platform, announcing that it's purchased children's fashion brand and personalized e-commerce service FabKids. Financial terms weren't disclosed. The kid-focused e-commerce site was launched by ShopStyle founder and serial entrepreneur
Andy Moss, and mom and actress
Christina Applegate, in August 2012. Instead of offering a box of separates shipped monthly, FabKids sends out one complete outfit it's designed in-house and personalized to the child, based on a custom profile filled out at sign-up....
More Suggested Content:
Fab Achieves Mobile Commerce Goal With 56% Of Xmas Day Revenue From Its Apps
December 28, 2012
From TechCrunch
Fab announced today that 56 percent of its Christmas day U.S. revenue was from sales through its mobile apps, a new single-day record for the design-focused e-commerce platform. Forty percent of its European revenue on that day was also via mobile, another milestone for the company. Mobile is a key part of Fab's strategy. Back in October, it launched redesigned iOS apps with an intuitive, friendlier user interface to encourage more browsing, as well as social feeds so shoppers can see what their friends are looking at.
Brands Join Facebook Gifting Service
November 16, 2012
From License
Facebook has expanded the roster of retailers in its Facebook Gift program, which lets users buy and send items to their friends via the social networking platform, according to Bloomberg. Brookstone, Dean & Deluca and Fab.com are the newest companies to...
Marketing Manifesto
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
