Coming in March, L'Oreal Paris will launch an online store where it will make its entire product line available for purchase. While most luxury cosmetic brands in France have widely been available online for some time, many mass market cosmetic brands have avoided setting up their own online shops so as to not upset their all-powerful mass retail clients....
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UK Bans 'Misleading' Rachel Weisz L'Oreal Ad
February 2, 2012
From Reuters
A magazine advertisement for a L'Oreal anti-wrinkle product featuring Hollywood star Rachel Weisz has been banned by Britain's industry watchdog the Advertising Standards Authority for "misleadingly" exaggerating its performance.
EU Court: eBay May Be Liable in Trademark Abuse
July 12, 2011
From CNBC
eBay may be liable for trademark infringements committed by users on its site if it plays an active role in their use, Europe's highest court ruled. The case relates to allegations of trademark infringement through the sale of branded goods on eBay, lodged by L'Oreal, the world's largest cosmetics maker. One of L'Oreal's complaints was over the sale on eBay of samples or testers explicitly marked "not for sale."
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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