LIDS Sports Group, the Indianapolis-based operator of the North American LIDS retail chain, in collaboration with the National Football League, announced its plans for this year's NFL Experience shop. In an innovative spin on the traditional concept for this venue, the retailer has switched gears to focus on creating a fan destination for Super Bowl-goers to include the industry's latest offerings in product customization and entertainment features.
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Super Bowl Spending Expected to Surge to $10.1B
January 26, 2011
From The National Retail Federation
Football fans have had the date circled for months now, and with Super Bowl Sunday fast approaching, more people than ever will celebrate the big game. According to a new survey by the Retail Advertising and Marketing Association, conducted by BIGresearch, the average consumer is expected to spend $59.33 on game-related merchandise, apparel and snacks, up from $52.63 last year. Total Super Bowl spending is expected to reach $10.1 billion.