If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge — provided you upload a funny photo to Betabrand's site and Facebook page. The campaign, or "sock insurance" as the brand calls it, is a way to interact with consumers on Facebook and a great customer service effort. In order to be eligible for sock replacement, consumers must buy a pair of Betabrand insured socks and have a Facebook account to upload the funny photo of their sock.
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Wal-Mart Workers Organize Black Friday Strike on Facebook
November 8, 2012
From Mashable
If you check mainstream news on a regular basis, you surely heard about the presidential election and the nasty hurricane that slammed the East Coast last week. But you probably haven't heard as much about the series of strikes that have been brewing for over a month now against the single largest private employer, not only in America but the world: Wal-Mart.
Pin of the Week: The Digital Campaign Landscape
November 7, 2012
From ROI Report
This week's pin is an infographic titled The Digital Campaign Landscape, which is based on a study from Retargeter, a full-service display advertising platform provider. The infographic, originally found on Econsultancy's website, shows what each presidential candidate spent on their 2012 online ads over the course of their campaigns.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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