Lowe’s, the second-largest U.S. home-improvement retailer, plans to hire 45,000 seasonal workers, 13 percent more than a year earlier, and add 9,000 permanent employees as the housing rebound spurs remodeling. All of the positions are......
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Citing internal research indicating that nearly two-thirds of home improvement customers shop at more than one retailer and that lack of differentiation is the culprit, Lowe's newly minted Chief Customer Officer Gregory Bridgeford identified multiple steps the retailer is taking to grow share of wallet among its customers. "There's a real opportunity to create a more differentiated brand experience and earn greater customer loyalty," said Bridgeford during a recent presentation to analysts. "We've chosen to focus on delivering better customer experiences rather than differentiating on price or product alone."
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