Citing internal research indicating that nearly two-thirds of home improvement customers shop at more than one retailer and that lack of differentiation is the culprit, Lowe's newly minted Chief Customer Officer Gregory Bridgeford identified multiple steps the retailer is taking to grow share of wallet among its customers. "There's a real opportunity to create a more differentiated brand experience and earn greater customer loyalty," said Bridgeford during a recent presentation to analysts. "We've chosen to focus on delivering better customer experiences rather than differentiating on price or product alone."
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Lowe's Revamps Stores to Capture Larger Share of Customers’ Wallets
December 13, 2012
From RIS News
Citing internal research indicating that nearly two-thirds of home improvement customers shop at more than one retailer and that lack of differentiation is the culprit, Lowe's newly minted Chief Customer Officer Gregory Bridgeford identified multiple steps the retailer is taking to grow share of wallet among its customers. "There's a real opportunity to create a more differentiated brand experience and earn greater customer loyalty," said Bridgeford during a recent presentation to analysts. "We've chosen to focus on delivering better customer experiences rather than differentiating on price or product alone."
Lowe's continues down transformation road
December 6, 2012
From Chain Store Age
New York -- Mooresville, N.C.-based Lowe’s is telling investors and analysts that changes are in the works, a message it has delivered steadily over the last several quarters.
“We will evolve our sales culture across all channels to better understand...
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