Retail Online Integration

You will be automatically redirected to retailonlineintegration in 20 seconds.
Skip this advertisement.

Advertisement
Follow us on
Connect
Advertisement
 

lululemon is Having a Massive Sale Despite ‘No Sale’ Policy

January 23, 2013
Get the Flash Player to see this rotator.
 
We reported last week that lululemon's CEO Christine Day said "You'll either offer promotions or not, and we're in the ‘not’ category." But lululemon is in the Yogabowl Warehouse Sale at Nassau Coliseum, an epic shopping event exclusive to those within range of Long Island from Feb. 1 to Feb. 3. Obviously this sale is different than your regular sales rack. There will be tailgating. There will be snacks. It's in a coliseum. The intent isn't to get bodies in the store, like promotions and sales attempt to do, so technically the company is getting rid of its surplus items without diluting the "no sale" branding....

 

More Suggested Content:

Lululemon E-Commerce Spikes 89% in Q3
December 17, 2012 From RIS News
Lululemon Athletica has seen an 89% increase in its e-commerce sales compared to the same period last year. The retailer continues to invest its CapEx in e-commerce, fulfillment and inventory.
 
Lululemon to push further into international markets
December 6, 2012 From CNBC
Dec 6 (Reuters) - Canadian yogawear retailer Lululemon Athletica Inc will open its first full store in Hong Kong and start testing in up to 15 countries over the next two years, Chief Executive Christine Day said on Thursday. "Based on the success of...
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: