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Luxury Retailers Push In-App Purchases Via Valentine’s Day Guides

February 6, 2013
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Bloomingdale's, Nordstrom and Saks Fifth Avenue optimized their Valentine's Day shopping guides for smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go. Retailers can certainly benefit from providing seasonal gift guides on mobile apps so that consumers can browse the same products on their desktop, smartphone and tablet. Though in-app purchases won't make or break sales during a gifting holiday such as Valentine's Day, it's vital for the shopping experience to be optimized for mobile to keep up with the shift from e-commerce to mobile commerce, experts say....

 

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Valentine’s Day spending expected to rise this year
January 28, 2013 From Chain Store Age
New York -- Consumers expect to spend slightly more on Valentine's Day merchandise this year than last year, according to a report by market research firm IBISWorld. The report forecasts spending of $134.08 per person, compared with last year's $133.99....
 
eBay Runs Invitation Only Valentines Promotion
January 24, 2013 From Ecommercebytes.com
eBay is running yet another invitation-only promotion, this one running January 21 - 25, 2013. The promotion is good for fixed-price listings only and include the 30-day listing duration. The promotion advises sellers to "Sell now for Valentine's Day...
 

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