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Luxury Retailers Push In-App Purchases Via Valentine’s Day Guides

February 6, 2013
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Bloomingdale's, Nordstrom and Saks Fifth Avenue optimized their Valentine's Day shopping guides for smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go. Retailers can certainly benefit from providing seasonal gift guides on mobile apps so that consumers can browse the same products on their desktop, smartphone and tablet. Though in-app purchases won't make or break sales during a gifting holiday such as Valentine's Day, it's vital for the shopping experience to be optimized for mobile to keep up with the shift from e-commerce to mobile commerce, experts say....


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