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Macy's Lays Claim to 'Week of Wonderful'

December 28, 2012
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The often-overlooked week between Christmas and New Year's is still a busy one for retailers-and Macy's is staking its claim. The retailer has dubbed the period from today through Jan. 1 its "Week of Wonderful," with plans for special promotions and deliveries of new merchandise. Consumers, often on vacation, flood malls to return gifts and use gift cards. In recent years, as gift cards have become increasingly popular, retailers have sought to stock fresh merchandise, rather than leave shoppers to pick over discounted holiday items. ...

 

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This month's Retailer Web Performance Report Card, a monthly ROI Report column by SmartBear Software, features retailers trying to capture as much holiday revenue as possible before Christmas. Through SmartBear's AlertSite, we see how online retailers’ websites perform from the end user perspective. We've picked three retailers to spotlight in December, measuring them against the critical benchmark trends in web performance — stability (standard deviation), availability and response times — to see how they're performing in the homestretch of the holiday shopping season.
 
Macy's Opens for 48-Hours Straight Nationwide for Last-Minute Shoppers the Weekend Before Christmas
December 6, 2012 From Federated Department Stores
Beginning Friday, Dec. 21 at 7 a.m. through Sunday, Dec. 23 at 7 a.m., shop Macy’s stores around-the-clock for the best deals on last-minute gifts In addition, 57 stores remain open 24-hours or with extended late hours until close on Christmas Eve...
 

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