The often-overlooked week between Christmas and New Year's is still a busy one for retailers-and Macy's is staking its claim. The retailer has dubbed the period from today through Jan. 1 its "Week of Wonderful," with plans for special promotions and deliveries of new merchandise. Consumers, often on vacation, flood malls to return gifts and use gift cards. In recent years, as gift cards have become increasingly popular, retailers have sought to stock fresh merchandise, rather than leave shoppers to pick over discounted holiday items. ...
More Suggested Content:
The Retailer Web Performance Report Card: Macy's, Vistaprint and CDW
December 17, 2012
From ROI Report
This month's Retailer Web Performance Report Card, a monthly
ROI Report column by SmartBear Software, features retailers trying to capture as much holiday revenue as possible before Christmas. Through SmartBear's AlertSite, we see how online retailers’ websites perform from the end user perspective. We've picked three retailers to spotlight in December, measuring them against the critical benchmark trends in web performance — stability (standard deviation), availability and response times — to see how they're performing in the homestretch of the holiday shopping season.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
