Macy's Sues Martha Stewart Over J.C. Penney Deal

January 24, 2012

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Since 2006, Macy's has carried the Martha Stewart Collection of home products under the banner, "Only at Macy's." So when Martha Stewart struck a 10-year deal last month to sell some branded products at rival department store J.C. Penney, Macy's legal department took notice.
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Source: brandchannel

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Martha Stewart Collection

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J.C. Penney to Buy Stake in Martha Stewart Living
December 8, 2011 From The New York Times

First, J.C. Penney brought in the man behind Apple's stores to lead a turnaround. Now the retailer is looking to a symbol of homemaking to provide a further jolt to lagging sales. The company will buy a 16.6 percent stake in Martha Stewart Living Omnimedia for about $38.5 million.

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--Chris Brogan, president of Human Business Works

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