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4 Trends Discovered in Mystery Online Shopping Report

February 6, 2013
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In the spirit of the red carpet season, retailers have made clear choices about how to deliver customer experiences that best suit their brand. the e-tailing group's review of 192 merchandising metrics finds many retailers taking a status quo approach to their business as many of the tactics evaluated see little change year-over-year. Our interpretation of these findings combines an e-commerce maturity where retailers better understand today's shoppers with tried-and-true classics that drive both conversion and bottom-line sales. ...


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With Google Catalogs and Facebook Gifts, it's evident the e-commerce industry is seeing an influx of industry leaders vying for a piece of the pie. It's also clear that a more dynamic, informative and interactive shopping experience is required long before consumers walk through a retailer's front door. Additionally, today's mobile shopper isn't just looking at your offering; their ability to find the best price is only a few touches away.


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