In the spirit of the red carpet season, retailers have made clear choices about how to deliver customer experiences that best suit their brand. the e-tailing group's review of 192 merchandising metrics finds many retailers taking a status quo approach to their business as many of the tactics evaluated see little change year-over-year. Our interpretation of these findings combines an e-commerce maturity where retailers better understand today's shoppers with tried-and-true classics that drive both conversion and bottom-line sales. ...
More Suggested Content:
Cover Story : Retailing for Dummies
From Retail Online Integration
This helpful guide offers cross-channel retailers the opportunity to learn from experts in their space on a variety of topics critical to running a successful (i.e., profitable) business, including mobile marketing, operations and fulfillment, search engine marketing, and much more!
How Interactive Product Tours Can Increase SEO and Sales
November 21, 2012
From ROI Report
With Google Catalogs and Facebook Gifts, it's evident the e-commerce industry is seeing an influx of industry leaders vying for a piece of the pie. It's also clear that a more dynamic, informative and interactive shopping experience is required long before consumers walk through a retailer's front door. Additionally, today's mobile shopper isn't just looking at your offering; their ability to find the best price is only a few touches away.