Online merchants are increasingly feeling the pressure to offer free shipping, but, as they're fond of saying, there's no such thing as free shipping. That point is being driven home this week after the U.S. Postal Service announced it would raise postage rates on Jan. 27, 2013, pending review by the Postal Regulatory Commission. The popular Priority Mail service will increase overall an average of 6.3 percent. Retail prices will increase an average of 9 percent, but approximately 3 percent of the increase is for free tracking visibility which will now be included at no charge.
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USPS Opens Registration for Holiday Mobile Shopping Promotion
September 25, 2012
From Printing Impressions
WASHINGTON, DC—Sept. 25, 2012—Mobile barcodes and direct mail will drive retail sales this holiday season, so marketers looking to boost revenue while saving money should consider the 2012 Holiday Mobile Shopping Promotion, now open for registration at...
U.S. Postal Service Incentivizes Commercial Mailers to Combine Mobile Marketing With Direct Mail
May 15, 2012
From US Postal Service
During July and August, the U.S. Postal Service is offering an up-front 2 percent discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. When scanned, the technology must activate a link directly to either a mobile-optimized web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized web page uniquely tailored to the mail recipient and accessible by a personalized URL.
Seeing through a Donor's Eyes
Design & Formats for Boosting Direct Mail Response
