Bluestem Brands Inc. alleged in its lawsuit that Merkle, a database marketing firm, made various errors in creating and managing a database for Bluestem's Fingerhut and Gettington.com catalogs. The errors resulted in Bluestem sending "millions of catalog mailings" to "the wrong prospective customers," according to the lawsuit filed Jan. 17 in U.S. District Court in Baltimore. The incorrect mailings cost Bluestem more than $10 million in printing, mailing and other costs, the suit said.
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Quad/Graphics Expands Service Footprint With Bluestem Brands
December 13, 2011
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Quad/Graphics has signed a multiyear agreement with Bluestem Brands, best known for its growing Fingerhut and Gettington.com brands. The agreement, which will exceed $135 million over its contract term, covers all printing, paper procurement, premedia, and page layout and production services as well as all product photography and video content creation services.
Fingerhut Changes its Name to Bluestem Brands
February 19, 2010
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Fingerhut Direct Marketing, Inc. announced today that it has changed its corporate name to Bluestem Brands, Inc. The renaming of the company signifies the company’s progression from a catalog company to a multi-brand, multi-channel retailer. Bluestem Brands, Inc. will operate under its two retail brands: Fingerhut and Gettington.com.
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