As the third screen after the PC and phone, the tablet is quickly gaining ground as a shopping device. Its use is very different from the smartphone, however. "Smartphones are used a lot for showrooming, comparing prices and pre-buying research, but their conversion rates are usually very low," says Fran
çois Gaumond. "On the other end, not only is tablet traffic growing fast, but conversion rates on tablets are usually higher than on PCs — and much higher than on smartphones."
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Macy's Adds Black Friday Features to Mobile App
November 9, 2012
From RIS News
Macy's is adding Black Friday-themed enhancements to its mobile app, available beginning Nov. 15. Shoppers with the Macy's app on their Apple iOS devices will be able to view in-store Black Friday specials, create personal shopping lists and receive "push" notifications with details on previously unadvertised specials. Through the app, the retailer will also provide information on store-specific specials and help shoppers navigate by sending the department name and floor for the specials in each store.
Featured Resource: Leveraging Digital Analytics to Drive Action
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Retail marketers are being challenged today to generate new and incremental revenues in a difficult economic time. They're looking for new ways to gain insight into their customers’ online and offline shopping behaviors and expectations, while also taking advantage of strategy and technology services to incorporate best practices of digital analytics marketing. The key to gaining this insight is data, but not all marketers have quality, reliable and actionable data available. With companies generating trillions of bytes of data on their customers, making sense of this big data is the role of an analytics platform.