Retailers that opened early on Thanksgiving evening gained an advantage and that promotional activity was about on par with last year, according to a new Moody's report, Thanksgiving Weekend: The Early Bird Gets the Worm. "Overall, the trends we observed this weekend are consistent with our expectations of 4 percent sales growth and 15 percent online sales growth for the 2012 holiday shopping season," said Charlie O'Shea, vice president, senior analyst at Moody's and author of the report.
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Moody's: Retailers That Opened Early on Thanksgiving Night Gained Advantage
November 30, 2012
From Chain Store Age
Retailers that opened early on Thanksgiving evening gained an advantage and that promotional activity was about on par with last year, according to a new Moody's report, Thanksgiving Weekend: The Early Bird Gets the Worm. "Overall, the trends we observed this weekend are consistent with our expectations of 4 percent sales growth and 15 percent online sales growth for the 2012 holiday shopping season," said Charlie O'Shea, vice president, senior analyst at Moody's and author of the report.
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