MyBuys, Inc. and the e-tailing group today announced results of primary research across more than 1,100 consumers that examined how personalized marketing across channels impacts shopper attitudes and buying behavior. Survey results reveal that customer-centric marketing — the ability for retailers to engage consumers in one-to-one conversations across the customer lifecycle and all touchpoints — increases buyer readiness, engagement and sales activity, with a record 40 percent of respondents now stating that they buy more from retailers who comprehensively personalize the shopping experience across channels....
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A scroll through the Facebook Timelines of Bebe, Foot Locker and 1-800-Flowers.com reveals a common trait: each anchors its content with repeating themes and formats. Find out what these three brands are doing right — and wrong — with their Facebook marketing programs in this month's Retail Social Juice Index Spotlight.
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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