Follow us on

Customer-Centric Marketing Drives Buyer Readiness and Purchases, Survey Finds

February 27, 2013
Get the Flash Player to see this rotator.
MyBuys, Inc. and the e-tailing group today announced results of primary research across more than 1,100 consumers that examined how personalized marketing across channels impacts shopper attitudes and buying behavior. Survey results reveal that customer-centric marketing — the ability for retailers to engage consumers in one-to-one conversations across the customer lifecycle and all touchpoints — increases buyer readiness, engagement and sales activity, with a record 40 percent of respondents now stating that they buy more from retailers who comprehensively personalize the shopping experience across channels....


More Suggested Content:

Carolee Sherwood Headshot
The Monthly Retail Social Juice Index Spotlight: Bebe, Foot Locker and
February 25, 2013 From ROI Report

A scroll through the Facebook Timelines of Bebe, Foot Locker and reveals a common trait: each anchors its content with repeating themes and formats. Find out what these three brands are doing right — and wrong — with their Facebook marketing programs in this month's Retail Social Juice Index Spotlight.

Crocs Discovers Multichannel Growth, Rolls Out ERP
February 26, 2013 From RIS News
Crocs, shifts its multi-channel strategy focus to the consumer, investing in marketing and store operating analytics, feedback software, fully integrated consumer fulfillment and rolling out a new SAP ERP system.


Click here to leave a comment...
Comment *
Most Recent Comments: