According to the annual survey of global shoppers by PwC, based on more than 11,000 shoppers in 11 different countries spanning four continents, the study debunks some of the mythology concerning consumers, retailers and CPG companies. Using a "10 Myths" framework, the report separates fact from fiction to better serve today's multichannel shoppers.
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Multichannel Digital Retail Strategies from Abroad
September 14, 2012
From Daily Deal Media
Marks & Spencer's Director of Multichannel Development David Walmsley took the stage at Shop.org to talk about the company's multichannel retail strategies. Marks & Spencer is a food, home and fashion retailer headquartered in London that currently ships goods to eighty-three countries globally. Their biggest challenge is to create an all-encompassing global identity that responds to local needs and demographics. This required close coordination between stores and ecommerce teams to build out their multichannel strategy in a manner that creates a virtuous circle between all customer touch points.
A Look Back at Cross-Channel Retail in 2011
January 10, 2012
From ROI Report
It seems fitting to reflect on a year of significant change in the multichannel world, one that saw multichannel mature and take prime position on board-level agendas globally. What key changes have occurred?