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Net-A-Porter Launching Print Fashion Magazine

December 3, 2012
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Net-a-Porter is already your go-to destination for sales on all the latest luxury trends. But what if the famous shopping site went print? No, not a catalog. The new Net-A-Porter would be a "full-fledged fashion glossy," Fashionista says, a la Vogue or Elle, with editorials and articles. And probably some of those smelly perfume samples....

 

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Net-A-Porter
Net-A-Porter Launching Print Fashion Magazine
December 3, 2012 From Huffington Post
Net-a-Porter is already your go-to destination for sales on all the latest luxury trends. But what if the famous shopping site went print? No, not a catalog. The new Net-A-Porter would be a "full-fledged fashion glossy," Fashionista says, a la Vogue or Elle, with editorials and articles. And probably some of those smelly perfume samples.
 
Online retailer My-wardrobe to open Asian doors
May 16, 2012 From CNBC
SINGAPORE (Reuters) - Consumer comfort, social media and mobile devices lie at the heart of online retailer My-wardrobe's strategy in Asia, said Sarah Curran, the company's founder, on Wednesday.The company, already big in the United Kingdom, is expanding to the Asia-Pacific region, and tech-savvy Singapore is the first stop of its Asian rollout. It's also where Curran intends to learn the tastes and cultures of Asian consumers before expanding further into the region."The Asian consumer has been much more of an early adopter to social media, and much more open in terms of online," Curran told Reuters while she
 

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BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes—from startups to Fortune 500s—with more than 40 creative homework exercises that...

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