The last several years have focused on the omnichannel customer, and this has provoked a series of organizational, process and technology changes. Retail executive teams, led by a customer-centric CEO, are collaborating in a disciplined approach to innovation. This typically entails the definition and execution of a strategic, long-term innovation framework along the lines of IDC Retail Insights Omnichannel Retail Marketing and Commerce Maturity Model. The new rules of retail require that retailers take strategic actions toward satisfying each individual customer's needs rather than on how they position their business for greater scale and growth. ...
More Suggested Content:
Office Depot's North American Leader Leaves Company
January 7, 2013
From Business Journals
Kevin Peters, president of North American operations for Office Depot, has left the company for a CEO position at an industrial distribution company, the retailer announced Friday. The office supplies retail giant announced that the separation was effective immediately and Neil Austrian, chairman and CEO, will oversee the company's North American business.
15 iPad-Friendly Retail Sites
January 4, 2013
From practical ecommerce
Apple's iPad tablet computer is changing the way that many consumers connect to the internet, stay informed and shop. A tablet-friendly website is thus a new imperative for online retailers. One out of every four adults in the U.S. owns a tablet computer like the Apple iPad or similar, according to an August 2012 report from the Pew Internet & American Life Project. What's more, according to Business Insider, "between August 2011 and January 2012 tablet ownership among U.S. adults grew a remarkable 90 percent."
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
