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Older Consumers Plan to Do the Most Holiday Shopping Online

November 15, 2012
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In a surprising twist, older consumers plan on doing more shopping online this holiday season than younger consumers, according to a new study of consumer holiday online shopping plans from Velaro, a provider of live chat software. In addition, lower-middle class households plan on doing the most online shopping. In a survey of 10,012 consumers, 53 percent of respondents plan on doing at least 25 percent of their holiday shopping online with the older demographic (ages 55-64) planning on doing the most holiday shopping on the web.

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