A breast cancer survivor and her daughter have used the internet to draw attention to an important issue and potentially create a new category of lingerie.
Debbie Barrett and Allana Maiden hand-delivered more than 118,000 Change.org petition signatures to Victoria's Secret's New York office on Thursday, asking the lingerie giant to make a line of "survivor" mastectomy bras to help breast cancer survivors feel beautiful again. After delivering the signatures, Maiden and her mother Debbie Barrett met with Tammy Roberts Myers, vice president of external communications for Limited Brands, Victoria's Secret's parent company, to share their ideas for a "survivor bra." ...
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Online Petition Asks Victoria's Secret to Find Right Fit for Survivors
February 1, 2013
From Retailing Today
A breast cancer survivor and her daughter have used the internet to draw attention to an important issue and potentially create a new category of lingerie. Debbie Barrett and Allana Maiden hand-delivered more than 118,000 Change.org petition signatures to Victoria's Secret's New York office on Thursday, asking the lingerie giant to make a line of "survivor" mastectomy bras to help breast cancer survivors feel beautiful again. After delivering the signatures, Maiden and her mother Debbie Barrett met with Tammy Roberts Myers, vice president of external communications for Limited Brands, Victoria's Secret's parent company, to share their ideas for a "survivor bra."
How Victoria's Secret Became The Most Popular Apparel Brand In The World
January 30, 2013
From Business Insider
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The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
In addition to that accolade, Victoria's Secret has reported...
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