As shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices. According to the 2013 Shop.org/Forrester Research Inc. State Of Retailing Online survey, more than half (51%) of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing, and product detail page enhancements....
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Tablets, Smartphones Drive Mobile Commerce to Record Heights
January 10, 2013
From Seattle Times
Maybe 2012 was the year of mobile after all. U.S. retail m-commerce sales shot up 81 percent to nearly $25 billion last year, propelled by rapid adoption of tablets and smartphones as shopping devices, according to new estimates from eMarketer. Mobile devices accounted for 11 percent of total U.S. retail e-commerce sales in 2012, eMarketer estimates, and further growth is expected to push mobile sales to a 15 percent share of all U.S. retail e-commerce sales this year.
Christmas 2012 Shopping: Paper Catalogs Whipped Facebook, Twitter and Pinterest
January 8, 2013
From Venture Beat
I guess we're just not as advanced as we think we are. Or, the more things change, the more they stay the same. In last month's Christmas shopping season, paper catalogs influenced more holiday shopping than Facebook, Twitter, Pinterest and mobile advertising platforms. And that's not just for brick-and-mortar stores, that's for online shopping too. Flyers and catalogs influenced 22 percent of online purchases and just slightly less, 21 percent, of offline purchases, according to a 1,000-participant study by Baynote, a customer experience solutions company.