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Record-Setting Cyber Monday Propels 5-Day Weekend Email Volume to All-Time High

November 28, 2012
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Cyber Monday has been the busiest email marketing day of the year for the past five years straight and will surely retain the top spot again this year. Nearly 93 percent of major online retailers sent at least one promotional email to their subscribers on Cyber Monday, making it the busiest email marketing day ever. Last year, 88 percent of retailers sent email on Cyber Monday....

 

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Consumers showed no indication that they were letting up on online purchases on Cyber Monday despite having already spent a record $59.1 billion over the four-day Thanksgiving Day weekend. Online shopping activity was up 28.4 percent yesterday compared...
 
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New York -- Cyber Monday appears to be well on its way to breaking all previous records. By mid-day on Monday, e-commerce sales were up 25.6% for this same time period over Cyber Monday 2011, according to findings from the IBM Digital Analytics...
 

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