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Only 7% of Top 100 U.S. Retailers Have Tablet-Optimized Website, Report Finds

November 16, 2012
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Skava, a provider of multitouchpoint retail technology, announced the results of its Impact of Tablet for Retailers 2012 report, which confirms that only 7 percent of the top 100 U.S. retailers have optimized their websites for tablet devices. This comes ahead of the busiest week of the year for the retail sector, yet online retailers aren't catering to the unique requirements of tablet shoppers, who are more lucrative online shoppers than their smartphone counterparts.
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As the third screen after the PC and phone, the tablet is quickly gaining ground as a shopping device. Its use is very different from the smartphone, however. "Smartphones are used a lot for showrooming, comparing prices and pre-buying research, but their conversion rates are usually very low," says François Gaumond. "On the other end, not only is tablet traffic growing fast, but conversion rates on tablets are usually higher than on PCs — and much higher than on smartphones."
 
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