Skava, a provider of multitouchpoint retail technology, announced the results of its Impact of Tablet for Retailers 2012 report, which confirms that only 7 percent of the top 100 U.S. retailers have optimized their websites for tablet devices. This comes ahead of the busiest week of the year for the retail sector, yet online retailers aren't catering to the unique requirements of tablet shoppers, who are more lucrative online shoppers than their smartphone counterparts.
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Mobile is for Shopping, Tablets Are for Buying, Says E-Commerce Expert
November 14, 2012
As the third screen after the PC and phone, the tablet is quickly gaining ground as a shopping device. Its use is very different from the smartphone, however. "Smartphones are used a lot for showrooming, comparing prices and pre-buying research, but their conversion rates are usually very low," says François Gaumond. "On the other end, not only is tablet traffic growing fast, but conversion rates on tablets are usually higher than on PCs — and much higher than on smartphones."
L’Occitane drives holiday sales via tablets with new digital catalog
November 7, 2012
From Mobile Commerce Daily
Personal care products manufacturer and retailer L’Occitane is targeting mobile users with a new interactive digital catalog that can be viewed on tablets.
The interactive digital catalog is available in 64 versions for L’Occitane’s numerous Web sites...