Follow us on
Connect
Advertisement
 

Kirkland's Shows Some Brands Still Think Email First

November 19, 2012
Get the Flash Player to see this rotator.
 
Sometimes it's refreshing to hear a brand admit that it's put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but just to make sure the lake remains stocked with prospects. Home decor retailer Kirkland's is using in-store QR codes, Facebook, Twitter and display ads on publisher sites for its "Home for the Holidays" campaign — but not necessarily to sell stuff. Jessica Charlton, social media lead for Kirkland's, said the key campaign goals were to simply increase the retailer's email list and bring back past customers. Brand-new purchasers? Pure gravy....

 

People Mentioned:

More Suggested Content:

ModCloth_logo
The Retailer Winning the Battle for Millennial Women
November 19, 2012 From Forbes
I have a girl crush on a fashion website called ModCloth. And I'm not the only one. ModCloth is an e-commerce business selling apparel, accessories and décor, and in a word, it's adorable. But don't let that fool you — the site may look as cozy as a kitten, but it's a lion in disguise. Modcloth is winning one of the most coveted audiences in the consumer marketplace: millennial women. Though definitions vary, millennials are generally described as people between 18 and 31 years old, who have grown up in the age of technology.
 
Ever question what works in digital marketing?
Ever question what works in digital marketing?
November 16, 2012 From White Papers and Other Resources
The forces behind eMarketing+Commerce have assembled a team of marketing experts to answer just that - at All About eMail Live!, in Atlanta on January 31, 2013. Register to attend this one-day master class, and get advice on hot marketing topics like mobile email, trigger-based, integrated & social media marketing.
 

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: