Sometimes it's refreshing to hear a brand admit that it's put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but just to make sure the lake remains stocked with prospects. Home decor retailer
Kirkland's is using in-store QR codes, Facebook, Twitter and display ads on publisher sites for its "Home for the Holidays" campaign — but not necessarily to sell stuff.
Jessica Charlton, social media lead for Kirkland's, said the key campaign goals were to simply increase the retailer's email list and bring back past customers. Brand-new purchasers? Pure gravy....
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I have a girl crush on a fashion website called ModCloth. And I'm not the only one. ModCloth is an e-commerce business selling apparel, accessories and décor, and in a word, it's adorable. But don't let that fool you — the site may look as cozy as a kitten, but it's a lion in disguise. Modcloth is winning one of the most coveted audiences in the consumer marketplace: millennial women. Though definitions vary, millennials are generally described as people between 18 and 31 years old, who have grown up in the age of technology.
Ever question what works in digital marketing?
November 16, 2012
From White Papers and Other Resources
The forces behind eMarketing+Commerce have assembled a team of marketing experts to answer just that - at All About eMail Live!, in Atlanta on January 31, 2013. Register to attend this one-day master class, and get advice on hot marketing topics like mobile email, trigger-based, integrated & social media marketing.
Bootstrapper’s Guide to the Mobile Web
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