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Retailers Rethink Shopping Cart Abandonment

February 4, 2013
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Marketers are used to seeing cart abandoners as lost sales. But the growing complexity of the purchase path requires a more complex viewpoint, according to a new eMarketer report, "Shopping Cart Abandonment: New Ways of Looking at the Purchase Path." Smart retailers are recognizing that while some abandoned carts do indeed represent missed revenue opportunities, many others do not.

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