Customer loyalty is increasingly a marker for success, especially as brands compete for market share and look for ways to grow and maintain a loyal customer base. Given the influence of social media, engendering loyalty becomes all the more important for brands because they can be impacted by positive recommendations or negative comments shared among consumers....
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Sam's Club and WhatToExpect.com Unveil Retail Program
March 19, 2012
Sam's Club and WhatToExpect.com, the online home to Heidi Murkoff's What to Expect pregnancy and parenting brand, announced an exclusive retail program on WhatToExpect.com. According to a press release, as the exclusive deals retailer for WhatToExpect.com in 2012, Sam's Club is dedicated to providing baby care resources to its members and WhatToExpect.com moms and dads-to-be.
Sam's Club Partners With Author to Market Baby Products
March 15, 2012
From Drug Store News
Mass merchandiser Sam's Club has made a deal with the pregnancy and parenting brand of an author who has signed on to write articles in its in-store magazine. The retailer announced a partnership with WhatToExpect.com to offer baby products on the site.