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Sandy Scramble: How Gilt Groupe, BaubleBar, Jackthreads Are Getting E-Commerce Back in Order

November 2, 2012
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Many startups are able to work remotely with just a laptop and working internet connection — though good luck finding one right now. For online retailers focused on pushing products out into the real world, "just ship it" is taking on a whole new meaning. Between extensive power outages and three days without a functional subway, the disruption is likely to last through the week....

 

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From Fab.com to Amazon.com to eBay, e-commerce retailers scrambled on Tuesday to get goods to buyers on time after Hurricane Sandy tore a swathe of destruction across the U.S. northeast. The storm, which severed power to warehouses and offices, ripped up rails and roads, and shuttered airports, challenged the notion that internet retailers might benefit from problems at store chains exposed to the elements. Fab.com, a fast-growing design e-commerce startup based in New York City, handled unusually strong volumes on Monday as people hunkered down at home. Then the problems began.
 
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