The economic slump transforms into a shopping hustle-and-bustle during the holiday season, and this year is projected to be no different. That holds especially true for online retailers, who are seeing more mobile customers than ever before. Check out the stats on how holidays affect online retail, and learn what online customers are looking for this holiday season....
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Infographic: Retailers Must Focus on Cyber Monday, Survey Finds
November 1, 2012
Fancy parties, presents, home-cooked meals … there's a lot to look forward to as the holiday season approaches. But the American public has a message for retailers: not so fast with the Christmas decor; focus on preparing for Cyber Monday instead. According to a new survey of 2,346 American adults, 75 percent think stores shouldn't put up Christmas decorations until after Thanksgiving. That same number of people think stores should focus on Cyber Monday preparations and dedicate a website to Cyber Monday shopping only just in case the immense traffic causes a popular online shopping destination to crash.
Infographic: What Retailers Are Budgeting For in the Next 12 Months
October 8, 2012
From The eTail Blog
The team at eTail Boston 2012 set up a survey of more than 100 top retailers to find out what they planned to spend their marketing dollars on in the next three months, six months and 12 months. This graphic sums up their responses, and you can see an even more in-depth version of the data by downloading the full benchmarking report.