Research from Adobe and Harris Interactive indicates that mobile retail apps, in particular, may affect the relationship for the better. According to the December study, two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand. And roughly the same number became more favorable toward the brand after using a shopping app....
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3 Strategies for Google Shopping's Product Listing Ads
January 2, 2013
From ROI Report
Google's new bid-based Product Listing Ads (PLAs) are designed to be a richer advertising experience that increase clickthrough rates by including additional product information (e.g., product image, price and merchant name) without requiring additional keywords or text to be added by retailers. With the new Google Shopping, online merchants will also benefit from the ability to manage their feed advertising as well as the increased control over which products and categories to focus their ads on.
Apple's iBookstore Headed to Japan
January 2, 2013
From All Things D
Apple is preparing to take a serious run at the Japanese e-book market. The company is negotiating deals with a handful of Japanese publishers to supply a local version of its iBookstore with their e-book catalogs. Sources with knowledge of the situation tell AllThingsD that Kodansha, Shogakukan and Kadokawa are among the publishing houses to whom Apple is talking. Conversations are said to be going well, and the company expects to have agreements hammered out soon.