Small businesses across the country got their holiday season off to a strong start as millions of U.S. consumers "shopped small" on Small Business Saturday and made a big impact on local communities. According to the second installment of the Small Business Saturday Consumer Insights Survey, released yesterday by the National Federation of Independent Business and American Express, consumer awareness of Small Business Saturday jumped to 67 percent from 34 percent just two weeks ago. Of those aware, nearly half (47 percent) shopped on Small Business Saturday....
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Check it Out : Get Ready for Green Tuesday 2012
From Retail Online Integration
By the time you’re reading this, the 2011 holiday season will be over. As such, you’re probably analyzing what worked and what didn’t during the critical fourth quarter and, believe it or not, beginning to plan for this year’s holidays. When making those plans, don’t forget to add the latest holiday shopping tradition to your marketing calendar: Green Tuesday.