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Soft Surroundings Expanding From Catalog to Stores

February 8, 2013
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After starting as a catalog company in 1998, Soft Surroundings has grown rapidly, with sales surging about 30 percent last year to about $150 million, according to the company. Last year, it doubled its number of stores to 10 nationwide. In August, private equity firm Brentwood Associates took a majority interest — 55 percent — in the company in a $150 million deal. With the new partner's resources and expertise, Soft Surroundings is looking to grow its retail footprint. Four or five stores are slated to open this year, and many more may be on the horizon.

 

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Soft Surroundings
Soft Surroundings Expanding From Catalog to Stores
February 8, 2013 From STLtoday.com

After starting as a catalog company in 1998, Soft Surroundings has grown rapidly, with sales surging about 30 percent last year to about $150 million, according to the company. Last year, it doubled its number of stores to 10 nationwide. In August, private equity firm Brentwood Associates took a majority interest — 55 percent — in the company in a $150 million deal. With the new partner's resources and expertise, Soft Surroundings is looking to grow its retail footprint. Four or five stores are slated to open this year, and many more may be on the horizon.

 

 
Soft Surroundings Expands to Include New Home Furnishings Catalog
January 10, 2013 From Yahoo!
At the Request of Its Customers, Soft Surroundings Has Expanded the Retreat Home Furnishings Collection as a New Addition to Its Already Successful Clothing, Bedding and Beauty Collections St. Louis, MO (PRWEB) January 10, 2013 “For years our customers...
 

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