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Spanx Opens First Retail Store

November 7, 2012
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It took three months to perfect the lighting in the dressing rooms, but the first Spanx retail store opened its doors in Tysons Corner, Va. last Friday. The 14-year-old company, which specializes in shapewear, has become a staple of women's wardrobes in recent years. Many of the company's 200 pieces are sold at department stores such as Nordstrom and Lord & Taylor....

 

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Spanx opens first freestanding store
November 6, 2012 From Chain Store Age
Atlanta -- Shapewear hosiery marketer Spanx has opened its first standalone location, a 1,200-sq.-ft. store in Tysons Corner Center in McLean, Va. "With a growing product collection and fan base, our own dedicated space was inevitable,” said Spanx CEO...
 
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This holiday season, shoppers will be able to buy Spanx "shapewear" at the brand's new stores, Brookstone gadgets at other retailers, including Target, and Uniqlo clothing on the Japanese retailer's new website.
 

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