It took three months to perfect the lighting in the dressing rooms, but the first Spanx retail store opened its doors in Tysons Corner, Va. last Friday. The 14-year-old company, which specializes in shapewear, has become a staple of women's wardrobes in recent years. Many of the company's 200 pieces are sold at department stores such as Nordstrom and Lord & Taylor
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Spanx opens first freestanding store
November 6, 2012
From Chain Store Age
Atlanta -- Shapewear hosiery marketer Spanx has opened its first standalone location, a 1,200-sq.-ft. store in Tysons Corner Center in McLean, Va.
"With a growing product collection and fan base, our own dedicated space was inevitable,” said Spanx CEO...