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Starbucks, Sephora Bet on Mobile to Drive New Customer Loyalty

January 6, 2014
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Starbucks, Sephora and Walgreens are putting mobile and digital at the forefront of their post-holiday campaigns to help drive loyalty with new customers acquired during the holiday shopping season. All three retailers have strong loyalty programs with mobile as a focal point, and the medium is clearly playing a role in how these brands are kickstarting their 2014 marketing initiatives. For example, Starbucks is advertising on Spotify as part of a post-holiday campaign to acquire loyalty members....

 

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3 E-Commerce Trends to Watch in 2014
January 3, 2014 From Maria Haggerty

Although the retail landscape changed dramatically in 2013, many common themes that were introduced last year will continue to shape the industry and have a greater impact throughout 2014. In particular, three major trends will play a large role in retail e-commerce strategies as we move into 2014: 

 
Retail Sales Up
Online Mobile Sales Jump 46% Over Full Fourth Quarter, Report Finds
January 2, 2014 From IBM
Before we officially close out 2013, we wanted to provide a final update on year-end online sales trends from the IBM Digital Analytics Benchmark. The following information is part of our quarterly retail online index, which analyzed online shopping behavior during the preceding three months (10/1/13 through 12/31/13). Overall, fourth quarter online sales were up 10.3 percent year-over-year. Here were some of the key drivers:
 

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