A report from CPC Strategy says Google Shopping was on average 32.77 percent more cost effective for merchants during last year's third and fourth quarters than Amazon Product Ads. The 2012 Ecommerce Industry Report analyzed the sales data of over 200 online retailers with ad-buying power of over $2.4 million, analyzing over 6 million clicks and $14.6 million in revenue. The study compared the effectiveness of Google Shopping against rival shopping engine Amazon Product Ads....
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How to Prepare Your Google Shopping Feed for Google Catalogs
January 28, 2013
From Search Engine Watch
Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. Google has reformatted the Google Shopping homepage. The redesign includes prominent placement for Google Catalogs, with "Featured Catalogs" on a banner at the bottom of the above-the-scroll page. Google's reintroduction of Google Catalogs includes more and better ways for merchants to connect with consumers.
Will Google Shopping Become a Marketplace?
January 25, 2013
From Ecommercebytes.com
Google announced earnings this week, and Wall Street analysts were trying to gauge the impact Product Listing Ads had on the company's advertising business. Where online merchants were previously able to send Google a product listing feed to get free...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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