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Low Price Guarantees Have Adverse Effects on Consumer Behavior, Study Finds

January 11, 2013
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A study conducted by Reims Management School reveals that consumers are often put off by promises of lowest prices which are coupled with high-refund guarantees — contrary to the usual strategies of many top retailers. The research found that such strategies can cause consumers to become suspicious of the offer and may result in them avoiding making a purchase altogether. ...


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