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What Retailers Need to Know About E-Couponing
March 24, 2011
From ROI Report
With the recent economic uncertainty, consumers’ purchasing strategies have dramatically changed over the years. Many are turning to e-coupons not only to save money, but to avoid looking for print coupons and the hassle that comes along with them — i.e., getting in your car, driving across town to find what you're looking for, then standing in line to purchase it.
Daily Deals Become Dizzying
April 1, 2011
From USA Today
It's been an effective marketing strategy for as long as there have been retailers. But today analysts say the theory is driving a sales-crazy marketplace in which retailers, desperate to survive tough times, are finding increasingly creative ways to lure consumers who consider 20 percent off to be the new full price.
