

Talbots took a series of steps, including firing its creative head, to fix its long-running merchandise problems, sending the women's clothes retailer's shares up as much as 12 percent. The company, whose sales have fallen steadily for the past five years, fired Chief Creative Officer Michael Smaldone to "bring in new creative leadership."
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Social Media ROI“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works
“Social media isn’t inexpensive; it’s different expensive. The human effort required to do
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