For the past few years, many retailers have focused their marketing efforts on millennials, the largest group of consumers since baby boomers. However, Marketo thinks it may be time to start shifting your focus to generation Z. Generation Z, which includes people born in 1995 or later, accounts for 25.9 percent of the United States’ population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways. With more than a quarter of the U.S. population belonging to Generation Z, it's important that retailers familiarize themselves with the segment's behavior and make changes accordingly. Here are three key differences between millennials (Gen Y) and Gen Z:
What if you could develop content that you already knew would resonate with your customers, strengthen their loyalty and thank them for it, and build your brand as well? As a direct marketer, you have this ability because of the close relationship you have with your customers. Take that relationship and turn it into a book. Not a book about your company. Rather, a book about your customers: a collection of stories about them and the impact your product has had on their lives.