Follow us on
Connect
Advertisement
 

Target, Nordstrom Make Instagram Shoppable

August 27, 2014
Get the Flash Player to see this rotator.
 
Attention fashion lovers: It just got easier to shop on Instagram. Both Nordstrom and Target are teaming up with Curalate, a visual marketing and analytics firm, to launch Like2Buy, a platform that seamlessly allows Instagram users to make purchases when they see an item they like on their feeds. The concept is dangerously easy: By clicking on the retailers’ profile pages, users can bring up a gallery of shoppable Instagram photos, and click through to go directly to the retailer's website. There, they can read product reviews and make a purchase through the retailer's secure page....

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Generation Z logo
Move Over, Millennials: Retailers Start Focusing on Gen Z
August 26, 2014 From ROI Report

For the past few years, many retailers have focused their marketing efforts on millennials, the largest group of consumers since baby boomers. However, Marketo thinks it may be time to start shifting your focus to generation Z. Generation Z, which includes people born in 1995 or later, accounts for 25.9 percent of the United States’ population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways. With more than a quarter of the U.S. population belonging to Generation Z, it's important that retailers familiarize themselves with the segment's behavior and make changes accordingly. Here are three key differences between millennials (Gen Y) and Gen Z:

 

 
Mim Harrison
The Secret Sauce in Content Marketing: Your Customers
August 1, 2014 From ROI Report

What if you could develop content that you already knew would resonate with your customers, strengthen their loyalty and thank them for it, and build your brand as well? As a direct marketer, you have this ability because of the close relationship you have with your customers. Take that relationship and turn it into a book. Not a book about your company. Rather, a book about your customers: a collection of stories about them and the impact your product has had on their lives.

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

SUBSCRIBE TO DirectMarketingIQ Insider

Receive our FREE
e-newsletter:
     Privacy Policy
 

RETAIL ONLINE INTEGRATION MAGAZINE:

Get Your FREE Subscription to Retail Online Integration:
July/August 2014
     Privacy Policy