Target announced Monday that it's broadened its free shipping policy to simplify online shopping for customers and better compete with web retailers. Now, nearly all online orders of $50 or more on Target.com, with the exception of oversized or heavy items, will qualify for free shipping. Previously, only some items were eligible, but online shoppers didn't always realize that and were sometimes frustrated when they checked out and discovered they were being charged for shipping because only some of the items in their cart qualified....
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One of the major roadblocks inhibiting retail marketers from winning with data is the misconception that more complex data sets deliver more value. Many are easily thrown off course, spending valuable time, energy and resources to extract insights from obscure, complex or unproven queries, while much more telling information lays right within reach. By avoiding these common data detours, retailers can focus their attention on actionable data that brings customers across the finish line:
Will Google Shopping Express Help Retailers Fend Off Challenge From Amazon?
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The field of players offering same-day delivery of orders placed online is getting increasingly crowded. But only a handful are likely to succeed in wringing a profit from this high-cost service. Many of the biggest names in e-commerce have already launched some form of same-day or expedited delivery, including Amazon Fresh, eBay Now, Uber Rush and Google Shopping Express. In addition, a number of smaller entities are trying to squeeze into service niches that will allow them to survive among the giants.