Retailers are blessed with extensive data about their customers and their shopping behavior. This data comes in the forms of offline and online purchase data, extensive email databases, response data, loyalty card databases, direct mail response data, social media data, and website data. Despite this wealth of information and most retailers' extensive history and expertise in offline modeling, I'm shocked to see that many continue to struggle with merging siloed information and leveraging it across the new digital landscape.
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From Retail Info Systems
Retailers are blessed with extensive data about their customers and their shopping behavior. This data comes in the forms of offline and online purchase data, extensive email databases, response data, loyalty card databases, direct mail response data, social media data, and website data. Despite this wealth of information and most retailers' extensive history and expertise in offline modeling, I'm shocked to see that many continue to struggle with merging siloed information and leveraging it across the new digital landscape.
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From The Social Annex
As onsite social software becomes increasingly common online retailers are searching for ways to utilize social data from Facebook Open Graph to spot consumer trends and uncover insights that they can use to create smarter marketing and more relevant product offerings. In the process of combining through the data some firms have found that their shoppers are exactly who they thought they were, others found a few surprises.
